Seller Fulfilled Prime is an Amazon-owned shipping program. The company offers next day delivery from your own warehouse to customers, taking care of deliveries across the UK and internationally. Seller Fulfilled Prime gives you the choice between several couriers including Royal Mail, DPD or Amazon Shipping.
Seller Fulfilled Prime allows you to sell items with the Prime badge. The Prime badge commits you to deliver products within two days and is provided with free delivery for Amazon Prime customers. You can register for a trial period to see if Seller Fulfilled Prime is right for your eCommerce business.
Seller Fulfilled Prime comes with considerable benefits. Firstly, it allows you to offer the highest quality delivery service on Amazon. It also gives you access to Amazon’s most loyal and discerning customer base - Amazon Prime customers who are frequent Amazon purchasers. Registering your products with Seller Fulfilled Prime also increases your likelihood of securing the ‘Buy Box’. The ‘Buy Box’ is a default option provided to customers when they click ‘add to basket’, which gives customers the option for your product to be automatically added. Finally, Seller Fulfilled Prime products come with an alert that products will be delivered for free within two days. This significantly increases the likelihood of customers choosing to purchase.
Seller Fulfilled Prime does come with a number of requirements for your online retailer. You must be able to guarantee to ship 99% of your consignments within the agreed two-day period. You also need an order cancellation rate of under 0.5% and agree to the Amazon returns policy. Finally, you must use Seller Fulfilled Prime’s agreed courier solutions providers to deliver on your company’s behalf.
The best products to register on Seller Fulfilled Prime are high-value items, slow-moving goods and products that require special handling or preparation.
Courier API can make your management of Seller Fulfilled Prime even more efficient. Courier API allows eCommerce companies to connect to every postal delivery company, including Seller Fulfilled Prime. Swapping couriers can be time-consuming and a development nightmare for your website and other platforms. Courier API provides a simple integration service that centralises your courier management. You can compare prices, track items and print labels from one easy-to-use interface.
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